The fitness and wellness industries are saturated with brands and concepts seeking to provide that extra edge in human performance. Biohacking is forcing advancements in high-level sporting performance and this trickles down across the entire physical activity and wellness ecosystem.
From PRIME Hydration, to nutrigenomic testing, to cryotherapy, brands and concepts are constantly redefining the limits of what is possible for the human body to achieve.
Training catalysts aim to provide that winning edge with the latest scientific breakthrough substances or processes that can positively affect human performance. As soon as the professionals are seen using them, semi-professional athletes get on board, and so do their friends.
In a short time frame, gym goers and Sunday park runners across the world are holding the same preparation and recovery products, attempting to fuel the engine in the best way they can. Here are three leading fitness and wellness catalysts for 2023 that you should get out there and sample if you’re serious about biohacking.
If you lead an active lifestyle, take part in regular activity or train for a particular sport, you will be creating muscular damage. Collagen can play a critical role in supporting the recovery of that soft tissue.
Collagen is the primary structural protein in the human body and is abundant in muscles, tendons, ligaments, cartilage, bones, even our skin, hair, and our nails too. From our early 20s and as our activity levels increase, the rate of collagen production starts to decrease; by up to about 1.5% per year, every year!
A daily collagen supplement not only provides the body a high-quality bioavailable source of collagen building amino acids, but it has also been proven to stimulate production again by up to 65% in just the first 56 days.
Athletes claim that Collagen has helped them to recover from injuries and to feel more strong and flexible overall.
Next up, wearable technology is one of the biggest trends in the sports performance arena. “This can include fitness trackers, smartwatches, and other devices that are designed to monitor athletes’ performance and provide them with real-time feedback”, said Catapult’s VP of Customer Success, Chris Polley.
Catapult's technology can help athletes to track their heart rate, distance travelled, and other metrics, and can be used to provide valuable insights into their training and performance.
Catapult currently works with more than 3,650 teams across 40+ sports. Interestingly, 18 of the 32 teams at the 2022 World Cup in Qatar used Catapult, including finalists Argentina and France.
EMS Training is said to “supercharge the workout”, “provide better results in less time” and “offer a 40% more effective workout than traditional resistance training”. These claims, backed by trainers, athletes and the general public from all around the world, give EMS Training serious potential as a training catalyst to watch, with applications in both performance improvement and recovery.
Biohacking legend Dave Asprey lists EMS Training in his new book as one of the top ways to build muscle quickly and spoke out in support of this training solution on Mark Hyman MD’s popular podcast - Doctors Farmacy.
Due to the economic climate today, more and more normal people are looking for training catalysts to help them to stay fit and well in less time. These individuals are working more hours, experiencing more stress and having less and less free time due to the need to earn more money.
Therefore, the ability for them to stay strong and well through just 2 x 20 minutes per week training vs. up to 6 hours in a traditional gym setting has obvious benefits. Most people today do not want to spend this much time in the gym and the market is reflecting that…
New EMS brand Katalyst experienced an outstanding USA launch, with a VIP pre-order waiting list of 1000’s of people wanting an EMS system to use at home. Additionally, EMS market pioneers XBody have released another value-packed innovation for trainers and clients alike with their DryTech System which joins their podium selection of wireless, group and portable EMS systems for commercial use.
The trickle down effect from EMS being used as an elite sports performance tool is already in process. Major athletes like Usain Bolt, Lionel Messi and Rafa Nadal all use it in both training and recovery settings. Now, studios are popping up in towns and cities all across the country where people of all ages and abilities are dying to get deeper, better body and health results in less time.
Semi-professional athletes are able to activate over 80% of muscle fibres in one 20 minute EMS session, and activate sleepier muscles which are prone to injury and may be causing imbalances in the body.
Biohackers who wish to create longevity and wellbeing can access scientifically proven benefits like increasing bone density rapidly, improving posture, reducing sarcopenia and generally increasing their daily energy levels thanks to having more muscle mass and therefore better metabolism.
The fitness and wellness industries don't stand still for long, so if you’re considering getting qualified or investing, we recommend that you look to the future. Biohacking is a trend that will never die thanks to humanity's constant desire for progress. Therefore, staying informed about what is at the forefront of the biohacking conversation will serve you well in selecting the right training concept for success.
To learn more about the benefits and applications of EMS and to gain a deeper understanding of XBody’s ready built business and franchise success models, get in touch.